The pandemic has drastically changed the consumer behaviour and habits. And Halloween 2020 is no exception. Most Canadians are divided whether to celebrate with usual pomp and show or to mellow it down due to the ongoing crisis. However, it remains clear that the businesses that count on Halloween will not be same as last year.
According to the report Leger and the Association for Canadian Studies, over 49% will not prefer to open their front door to handout candy to trick-or-treaters this year. Not surprisingly, over 52% Canadian parents will not allow their kids to go for trick-or-treating.
The pandemic has caused many challenges for businesses, but a lot of entrepreneurs are looking to adapt with the “new normal” scenario. The consumers are looking forward to celebrating the traditional holidays, the untraditional way. They have moved to an elaborate online shopping set up for seasonal décor, costumes, and other items that allow families to observe the Halloween this year. People are deriving newer and creative ways to celebrate but safely and responsibly.
According to the Canadian Grocer survey, last year the average household spent about $51.25 on candy, while this year the spending is expected to be around $44.27, which is a drop of 14% from 2019. Additionally, with COVID cases surging again, the profit margins are expected to be slimmer for grocers and specialty stores alike. Halloween 2020 will certainly be unique and businesses will have to learn to thrive with distinctive ideas.