Robin had been working with a digital marketing firm in Toronto for 4 years until one day he was shown the door. The company couldn’t convert prospects into clients and had to downsize to maintain costs. Though Robin had an overall experience of over 7 years and had been an excellent employee totally dedicated towards his job, he had no control over Management’s decision. After a week of feeling dejected and helpless, Robin updated his resume and started looking out for jobs. He tweaked his resume over a hundred times, applied to several hundred jobs, reached out to all his LinkedIn connections over a period of 8 months, all in vain.
While meeting his friend over a coffee chat to help him find a job, the friend suggested Robin to take control over his career and start with freelancing for the time being. Little did Robin know that this could lead to a full time self-employment opportunity? Robin updated his skills, availability and charges on few freelancing websites within a reluctant heart. Within a week of posting his availability, he got work aligned to his skill set to earn as a part time source of income.
He got a couple of more assignments through the freelancing sites. Having gained the confidence to complete digital marketing on his own, Robin designed his company’s brochure with services offered to approach the neighborhood convenience stores and eateries. After weeks of prospecting, pursuing, negotiating and convincing, he now has digital marketing account of 3 convenience stores and 2 restaurants. He has also engaged couple of his former colleagues in his business and now soon plans to start his company’s branding and online promotions to expand their footprints across GTA and Canada.
