Thursday, June 23, 2022
  • About Us
  • Contact Us
  • Middle East
The Opportunist
  • Home
  • Startup News
  • Opinion
  • Stories
  • About Us
  • Contact Us
No Result
View All Result
The Opportunist
  • Home
  • Startup News
  • Opinion
  • Stories
  • About Us
  • Contact Us
No Result
View All Result
The Opportunist

How this 26-year-old CEO is redefining blockchain technology in media

Manu Taneja by Manu Taneja
November 11, 2020
in Stories
3 min read
0
How this 26-year-old CEO is redefining blockchain technology in media
0
SHARES
429
VIEWS

Social Media has indisputably served as a platform to establish connections, content sharing, and social interactions for the users in the past decade. Blockchain technology, on the other hand, was commonly associated with financial technology and has, in recent times, spawned its presence in a variety of verticals that includes media and specifically social media. This technology has also emerged as a solution for many issues like privacy and data security, fake news, and censorship.

Jenna Pilgrim, the 26-year old CEO of Streambed Media, has redefined content collaboration in the social sharing world. Mentored by the ace in blockchain world, Don Tapscott, Jenna discovered her passion for blockchain technology in fourth year of her university. An award-winning Trent university alumna, she has subject matter expertise on blockchain and has done over 70 projects in consulting multinationals for blockchain technology. While doing her research she and co-founder Michael Cassey discovered that there was a huge gap in research for blockchain technology in media and there was a scope to further streamline and commercialize this opportunity. Jenna states that this idea has gone through different phases of development which finally led to the beginning of Streambed Media.

Related posts

Canadian family with dairy allergy develops ice cream alternative from bananas

Canadian family with dairy allergy develops ice cream alternative from bananas

December 3, 2020
Once a teacher and now a successful entrepreneur – How a science graduate found his calling as a lawyer

Once a teacher and now a successful entrepreneur – How a science graduate found his calling as a lawyer

November 26, 2020

Streambed is a publishing suite and analytics engine that links content across the internet. It connects social media accounts, content creators, and publishers alike. It also assists in gaining control over user’s own content and create a transparent and secure platform for them. Jenna mentions “blockchain can help maintain a ledger of what happened online by the user and correlate all of the accounts. Based on that online presence we can create a reputation score of the user which will help in the dynamics of data analytics.” Streambed Media creates a blockchain based indexing for the user which clusters together all the activities at one place. This invariably attests to the identity of the person who created the content, at what time, and at which place. The verified collaborators are shown publicly on index pages, creating transparency, tackling misinformation, and giving due credit to creators. The pages can also link original video pieces to trace the content’s provenance. The platform delegates the analytics to collaborators and brands in real time.

The company released the beta version of the app in July this year. The app allows users to publish content on the social media from a single dashboard and helps them to view advanced analytics and share traffic details with collaborators, funders, and brands. The other revenue model that the company is currently working on is the interaction of the companies with people. Jenna states “the company is also actively setting up a marketplace for various consumer goods’ brands wherein they can pay people directly for the analytics about how the video about their brand perform on somebody’s personal feed.” They are keen to bring about those brands who wish to test this new model for “organic engagement” with their customers. She adds “we have a huge potential to scale within the agency community as well as within the large brands who are looking to engage directly with the customers.”

Blockchain technology is aiming to resolve some of the most fundamental problems that exist within the social media which primarily includes securing the user’s content online. Streambed Media has received great response from the blockchain and online community alike. And there have been numerous positive instances where the users have wished to add reputation layer to the content they are creating. Jenna is confident that they have the right team and the potential to execute this vision in the times to come.

About the Founders: Michael Casey, Joseph Fiscella, and Jenna Pilgrim are on a mission to utilize the advantages of blockchain technology in social media to its full potential. The platform will help to aggregate different versions of the same content and “put the power back in the hands of the creators” which is necessary and crucial in today’s times.

Website: streambedmedia.com

0
Tags: blockchaincontentSocial Media
ShareTweetShareSend
Previous Post

How this Vancouver based business is pledging for food sustainability

Next Post

Ontario budget 2020 and what it means for small businesses

Next Post
Ontario budget 2020 and what it means for small businesses

Ontario budget 2020 and what it means for small businesses

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

Once Worked for One of the Biggies in the Recruitment Industry, Co-Founded a New Mentoring Platform to Enable Professionals Reach Their Goals

Once Worked for One of the Biggies in the Recruitment Industry, Co-Founded a New Mentoring Platform to Enable Professionals Reach Their Goals

2 years ago
Worked as a General Laborer for $90 Per Day, Now Venturing Out Own Home Renovation Company

Worked as a General Laborer for $90 Per Day, Now Venturing Out Own Home Renovation Company

2 years ago
Vendor Alignment Strategy

Vendor Alignment Strategy

2 years ago
Supporting Workforce In Challenging Times

Supporting Workforce In Challenging Times

2 years ago

FOLLOW US

  • 55 Fans
  • 25 Followers

BROWSE BY CATEGORIES

  • Experiences
  • Opinion
  • Startup News
  • Stories
  • Strategy
  • Uncategorized

BROWSE BY TOPICS

blockchain Book Launch budget Business Business Model Canada Canada Business Charity Company Construction Consulting content Digital Marketing Economy Education Business Employment Entrepreneurs Entrepreneurship Food food wastage Hard Work Hiring hydro Immigration Innovation Investing Legal Mentorship ontario Persistence Proof of Concept Retail Skincare SMEBusiness Social Enterprise Social Media Startup Strategy tax Technology vancouver

POPULAR NEWS

  • Learn how Dennis Geelen founded his own consulting company after 20 years of corporate experience

    Learn how Dennis Geelen founded his own consulting company after 20 years of corporate experience

    0 shares
    Share 0 Tweet 0
  • How this 26-year-old CEO is redefining blockchain technology in media

    0 shares
    Share 0 Tweet 0
  • Persistence is the only way to initiate & run businesses – This Company waited for 3 years to get its first client

    107 shares
    Share 107 Tweet 0
  • How this 20-year-old developed a solution for her own skin problems to later build a business out of it

    0 shares
    Share 0 Tweet 0
  • How ‘Cooks Who Feed’ plans to serve meals to over 1 million people in 1 year

    84 shares
    Share 84 Tweet 0
The Opportunist

We are dedicated towards highlighting the businesses, entrepreneurs and startups that have made an impact towards Canadian economy with their products, services or even by sheer determination to succeed.

Follow us on social media:

  • About Us
  • Contact Us
  • Middle East

Copyright © 2020 | The Opportunist.

No Result
View All Result
  • Home
  • Startup News
  • Opinion
  • Experiences
  • Stories
  • About Us
  • Contact Us

Copyright © 2020 | The Opportunist.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.
SIGN UP FOR NEWSLETTER NOW
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.